A client in the healthcare space experienced a major drop in organic traffic due to a Google algorithm update. Through extensive research and auditing of the site, specifically from a quality and user experience perspective, I was able to identify specific changes to bring the site into alignment with Google’s quality specific and general SEO guidelines.
Working closely with the client content and dev teams we made critical changes, recovering lost traffic and leading to an increase in organic traffic of 77% and SEO visibility of 70% as measured by Semrush.
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